Data intelligence experts face multiple challenges, including rapid technological change, a fragmented industry, slow adoption, and cultural barriers within some organizations. They also have to deal with a variety of siloed tools, increasingly complex business problems to solve, and diverse data sources (just to name a few). How can research professionals overcome these challenges ? Here are my top 10 tips for executives looking to succeed in the data insights industry.

 1. Use a mix of data sources
As a data insights manager, it's important to have a strong understanding of various research methodologies, data analysis, and statistics. This includes using both quantitative and qualitative methodologies, as well as online insights such as data from social media like Twitter conversations and search data to get a comprehensive view of the market. Keep up to date on the latest industry developments and familiarize yourself with various research tools and techniques.
2. Think strategically
In addition to conducting research and analyzing data, it's important to use findings to inform strategic decision-making as a market research and strategic insights manager. Look for trends and patterns in the data and use them to make recommendations for your clients or collaborators to drive business impact, focusing on the actionability of the insights.
3. Communicate effectively
To be successful as a market research and strategic insights manager, it's crucial to be able to present your findings and insights clearly and concisely. This includes the ability to present to clients, C-level decision makers, and internal cross-functional stakeholders in a way that is easy to understand and actionable, using engaging storytelling and tailored narratives.
4. Prioritize projects based on impact
Managing multiple research projects and clients or partners can be challenging. This may involve using project management tools or developing your own framework to stay on top of your workload, such as prioritizing projects based on business impact in alignment with cross-functional teams, identifying urgent versus important tasks, and considering factors such as the last interaction date with the client and the number of people impacted.
5. Build long-term relationships
As a data insights and strategy expert, you'll be working with clients and cross-functional teams to understand their needs and objectives. Building strong relationships with your clients and collaborators is essential for success in this role. Make sure to listen to their priorities and concerns to build trust as a long-term strategic partner.
6. Enhance your analytical skills
As a strategic insights expert, you will be responsible for analyzing data to understand consumer behavior and identify market trends. It is important to have a strong foundation in data analysis, such as semantic and sentiment analysis or image detection, and to become proficient in using software and tools that provide qualitative or quantitative insights. By developing your analytical skills, you can more effectively interpret data and draw valuable insights that inform your marketing strategies and tactics.
7. Be curious
To be effective in data intelligence, it is essential to have a deep understanding of consumer behavior and be able to anticipate the needs and desires of your target audience. This may involve developing a sense of curiosity, observing consumer behavior regularly, asking the right questions, and trusting your...instincts ! By staying attuned to consumer needs, pain points, daily life moments and behaviors, you can better position your marketing efforts to meet their expectations and drive business impact.
8. Stay up to date with industry trends
To remain up-to-date and competitive, it is crucial to stay informed about the latest trends and developments in market research and consumer insights. This can be achieved through various methods, such as attending industry conferences, reading industry publications, subscribing to newsletters, and networking with other professionals in the field. By staying current on industry trends, you can gain valuable insights, find new opportunities, and enhance your skills and knowledge as a digital marketer.
9. Be adaptable and creative
In the constantly changing digital and marketing industry, it is essential for professionals to be adaptable and open to new technologies and approaches. Successful managers must be able to adapt to new developments and think creatively to come up with innovative solutions to challenges. This includes finding new and innovative ways to gather and analyze data to inform marketing strategies and decision making. Staying current on industry trends and being open to new ideas and approaches can help professionals stay competitive and successful in this dynamic field.
10. Build a network
Building a strong professional network can be beneficial for your career growth and success. Make an effort to connect with other professionals in your field and seek out opportunities to collaborate on projects or exchange insights and ideas. Building strong relationships with colleagues and industry leaders can help you stay current on trends, gain valuable knowledge and experience, and open up new opportunities for professional development.

Seddik Cherif - Head of Insights Twitter France