Post Covid World : Can historical data predict the future ?

Sun, 01 Aug 2021 11:00:58 +0000

THE NEW STRANGE The change in consumer behavior caused by the coronavirus has created an unexpected challenge for companies: Pre-pandemic Data is now unreliable, or even obsolete in predicting new trends.How can we possibly predict what will happen next?`Strategy is about the future, but uncertainty is now the rule. No one has the ability to predict the future, not even Marty McFly. How to navigate in these times then? One way to deal with this challenge is by taking a 3 step data informed strategy at the speed of digital culture. I have named this approach the 3E Methodology: Explore - Enrich - Embody.