Why brands need "Emotional Relevance" to win over consumers (Think with Google article)

Sun, 18 Feb 2024 11:56:51 +0000

Originally written on Think with Google in Frenchhttps://www.thinkwithgoogle.com/intl/fr-fr/strategies-marketing/video/recherche-emotions-contenus-marketing/------------------------------------------------------------------------------------Forget genres, today's web users search for movies based on emotions. That's the key takeaway from recent YouTube search trends analysis, revealing a shift where emotions, not genres, are driving content choices. Whether it's laughter, tears, reflection, or escape, the search for specific emotional experiences is reshaping entertainment consumption.